The Better Company’s story begins in 2000. It originates from a scientific dissertation successfully defended by (CEO) Marco de Haas at Eindhoven University of Technology. After several years in the consulting industry, Marco missed the science as a foundation for his consulting advice. A combination of both worlds became his new goal. This was followed in 2004 by a collaboration with Prof. Dr. Patrick Groenen and in 2007 with Prof. Dr. Daan van Knippenberg.
After a four-year research period at the ERIM, out of this collaboration in 2011, the first Do Better Scan emerged for Strategy & Alignment. In order to self-reliantly use their product to improve organizations and fulfill their mission, they went independent in 2018. Following an expansion from just measurement, to also an evidence approach to the change movement. In order to reconnect people, organizations and society.
Better Company, Better Lives
At The Better Company, we focus on the here and now; we have one planet, one life. You spend a significant amount of your time working. We believe you should make the most of that time because we believe it can be better and it must be better. From individuals to businesses, organizations, and society as a whole, making things better is a choice we can all make every day. It requires the willingness to change and to be progressive. It may not always be the easiest choice, but it is the best one.